Search Engine Optimztion

We daily hear about SEO. Once I thought lets find out what is this search engine optimization, why and how we do search engine optimization.

What is SEO (Search Engine Optimztion) : Search engine optimization is the process of increasing traffic to your site by making it rank high in search engines like google, yahoo, msn, a9 or altavista. The way people find information on the internet is by entering "KEYWORDS" in the popular search engines and click on the top results. So if your site have a high ranking in the search engine for given keywords, there are better chances of getting more users to your site.

Why SEO : People rarely read the past first page search results. If they dont find something usefull on first page of their result, they generally modify the "Keyword". So if your site have a good rank of search engines for the specific keywords, there are chances that your site will appear on the first page and it will help you to :

  1. increase your sales
  2. increase traffic to your site
  3. dominate your competition
  4. increase your profit with increase in traffic

How we do seo : Following are the ways to increase rank of your site in search engines :

  1. Submission to search engines and directories : Submit your site to search engines like yahoo, google, msn, alexa, a9. When you submit site to search engines it will be crawled and indexed by them.
  2. Keyword optimizaion : Find out key pharses related to your site and business and optimize your site based on them
  3. Link Building : Create inbound and outbound links to your site.

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